![shade control sunglass case shade control sunglass case](https://i.ebayimg.com/images/g/ZmMAAOSwrkdi-53~/s-l500.jpg)
- #Shade control sunglass case how to#
- #Shade control sunglass case upgrade#
- #Shade control sunglass case download#
In early 2020, goodr launched their new virtual try-on experiences with Vertebrae on their website to allow shoppers to try on sunglasses from their mobile devices or from their desktop computers without having to download an app. Since goodr has a strong online and social following, they were excited to be able to work with Vertebrae’s extensive 3D and AR platform to leverage the brand’s assets wherever their customers are. The Vertebrae platform makes it possible to virtually try-on 3D assets in an eCommerce setting. goodr decided to partner with Vertebrae to implement 3D and AR for its top-selling sunglasses. Partnering for rapid 3D and AR deploymentįor maximum impact, goodr needed their try-on experiences to work on their website where everyone can access without downloading an app. Given the momentum surrounding AR and the top-ranking virtual try-on experiences received from goodr’s audience, implementing immersive commerce features quickly became a high priority for goodr in addressing the look, color, and style of the sunglasses and most importantly, how the sunglasses would look on the buyer. Vertebrae’s survey found 72% of consumers are now familiar with AR, and nearly four in ten have experienced augmented reality while shopping - nearly twice as many as in 2018. eMarketer predicts one in four consumers this year will interact at least once a month with AR.
![shade control sunglass case shade control sunglass case](https://i.pinimg.com/originals/58/05/df/5805df705294f9509b733bdee58598bb.jpg)
#Shade control sunglass case upgrade#
goodr conducted market research and the primary findings were clear – they needed to upgrade their photography to add 360 degree views of their products, 3D experiences, and allow people to be able to virtually try on their glasses – the number-one requested thing shoppers said was missing from the website.ĭemand for such immersive features is on the rise across the Web.
#Shade control sunglass case how to#
The brand had to figure out how to sell to an audience who didn’t know them well – yet. With all of the new traffic to their website, they saw a decline in conversion rates. That propelled them from being sunglasses-for-runners to a whole new host of athletes (golf, strength training, biking). In early 2018, goodr moved from a small community of runners to a larger, exploding fanbase. But the brand needed to go further, and give their customers a more engaging experience with their color and style options. To address questions about size and fit up front, goodr’s website already offered categorized sunglasses by sport as well as by style, and shoppers could filter products by head size. The concern about fit was especially acute for goodr’s potential customers, who needed sunglasses to be comfortable without bouncing during strenuous outdoor activities.
![shade control sunglass case shade control sunglass case](https://i.ebayimg.com/images/g/1jsAAOSwbFpi~YNF/s-l500.jpg)
As the company grew beyond its initial audience of core loyalists, it faced a key hurdle: how to earn the trust of website visitors who were completely new to the brand and convince them to purchase. The brand quickly earned a niche following among runners, which soon expanded to include cyclists, golfers, and outdoor athletes of all stripes. To this day, they stick to what they know – activewear sunglasses. This epiphany kicked off an unusually fun, fierce, and good-time business: Stephen, an avid runner who wanted affordable sunglasses that would both look stylish and stay put during workouts, founded goodr. At that moment, he had an epiphany: scrap the rest of the gear and create a pair of sunglasses that fit, don’t bounce, block those pesky UV rays and make it affordable so all marathon runners can be stylish. When Stephen Lease was training for a marathon, he was ready to go - carrying his waistband of water bottles, headphones, and metal sunglasses that bounced around on his face. Case study: Vince Cacace, CEO of augmented-reality-for-ecommerce firm Vertebrae, tells the story behind sunglasses brand goodr - and explains how they use the latest in smart AR technology to boost sales.